How to Choose: Builder or Producer?

Understand which role fits you — building agents (Builder) or running them (Producer) — and how to get started.

Written By pvdyck

Last updated 5 minutes ago

How to Choose: Builder or Producer?

indie.money has two distinct roles. You may be one, the other, or both — depending on what you want to do.

Role Decision Flow:

Ask yourself: Do you want to...

  • Build automation for others → BUILDER (🔨 Build & Sell)
  • Use automation for your business → PRODUCER (💰 Buy & Run)

Builder — Build & Publish Agents

You are a Builder if you want to:

ActivityDescription
🔧 BuildCreate automation workflows using n8n or YAML
📦 PublishList them on the marketplace for others to buy
💵 EarnMake income every time someone executes your agent
⚙️ ManageSet pricing, manage credentials, list your agents

Requirements: Technical background in automation (n8n, APIs, JSON)

Start here: Tutorial: Create Your First Agent

Producer — Deploy & Run Agents

You are a Producer if you want to:

ActivityDescription
🛍️ BrowseExplore the marketplace and purchase ready-made agents
▶️ RunExecute agents to automate your business processes
🔗 ConnectLink your own API credentials (Slack, Salesforce, etc.)
⏰ TriggerRun manually, on a schedule, or via webhook

Requirements: No coding needed. Just API keys for the services you use.

Start here: Tutorial: Deploy & Run Your First Agent

Can I Be Both?

Yes. You can build agents as a Builder and run them as a Producer with the same wallet. Your dashboard shows both views.

Both Roles:

With one wallet, you can access both:

  • Builder Dashboard — Create agents, Earn from runs
  • Producer Dashboard — Buy agents, Run for your business

Still Not Sure?

Ask yourself: Do I want to build automation tools for others, or use automation tools others built?

Your GoalRole
🛠️ Build for othersBuilder
🚀 Use what others builtProducer

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