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Listing on the Marketplace

What the listing step does, what the Listing Pass costs, and how to list later from your dashboard.

Written By Philippe

Last updated 3 days ago

Listing on the Marketplace

Publishing and listing are two different things:

  • Publishing creates your workflow and makes it yours. It is live and callable, but not yet discoverable.
  • Listing makes it discoverable, so buyers can find and purchase it.

What Listing Does

Listing registers your workflow in three places at once:

WhereWhat it means for you
indie.money marketplaceYour workflow appears in search, categories, and tags — where most buyers find it
Open workflow registryOther apps and directories can discover your workflow and link to it
Pay-per-call directoryYour workflow becomes discoverable to AI assistants that pay per call, after its first paid run settles

You don't manage these separately — one listing covers all three.

The Listing Pass

Listing requires a one-time Listing Pass ($2.99) per workflow. Publishing itself is free. The full fee schedule is in the Pricing & Fees Reference.

If you don't have a pass, the wizard offers to buy one on the spot. Referral rewards can also include free Listing Passes — see the Referral Program.

Listing Later

You can skip the listing step and publish only. Your workflow stays private — visible in your builder dashboard, invisible to buyers. List it any time from the dashboard with one click.

This is useful when you want to:

  • Test the workflow end-to-end with your own wallet first.
  • Configure credentials calmly before buyers arrive.